Core Values

Here’s The Beating Heart Of Our Company

Our 6 Core Values Make Sure We Never Lose Our Way

We believe that many home improvement companies start off with good intentions but then lose their way in the fight for higher profits and more sales.

Of course, any company has to be profitable, but we don’t believe you have to take shortcuts to get there. In fact, the more fairly and honestly your treat customers, the healthier a business is in the long run.

We’ve proved that – it’s why 1 OUT OF EVERY 3 JOBS WE DO IS EITHER A REPEAT CUSTOMER OR A REFERRAL!

Here are the 6 Core Values we live out every day. It’s at the heart of what’s made us a successful, growing, and financially stable home improvement company serving SE Michigan & Metro Detroit.

We’re accountable for the work we do and how we treat our customers. The cornerstone of our accountability is our Lifetime Guarantee, our promise to stand behind every project.

If we want to earn a homeowner’s business, we have to show them the respect of listening to them first. What goal are they trying to accomplish with their project and how can we best help them with that? Everything starts by listening.

 After we listen, it’s time to advocate for your customer. If this were your mom’s home, what would you recommend? Always look for ways to deliver the best results for your customer, and also invest in the technology that makes for better service experience.

Improving a home should be a delight for the homeowner, not drudgery. By focusing on the positive and having a little fun, we make our jobs better and deliver a better experience for our customers. At the same time, having fun is never an excuse to let professional standards slip. Professional communication and accountability always come first.

Every action we take can affect our reputation, one of our most prized assets. We will work hard to make sure we earn excellent online reviews, maintain an A+ rating with the Better Business Bureau, and keep our repeat and referral rate high. All actions matter.

Use the blessings and success of our company to give back to the community in multiple ways. This includes our very own ‘Ramp It Up’ program that provides free accessible ramps to senior citizens in need and veterans with disabilities.

Those are our Core Values – they’ve guided us for 14+ years in business and we’re going to stick to them!